1. Why does SEO matter?
SEO techniques can help give your site visibility in search engines, which can bring traffic to your site. A majority of website traffic is directed by Google.
2. What’s the difference between organic and paid search?
Organic search results are usually SEO-driven whereas paid search involves prominent ad placement in exchange for fees. The key to organic search is that it revolves around your site’s niche and how much competition it has for presenting quality content.
3. How important are meta descriptions?
Meta descriptions are displayed as text in search results and usually are built around keywords. They are not considered as important as they once were, but still matter in terms of how you want to present yourself in search results.
4. Should a domain name include keywords?
Domains no longer need to be based on keywords and should not be used to exploit a keyword if it’s not relevant to the site. It’s fine for domains to include keywords as long as they are appropriate.
5. How many times should a keyword appear on a web page?
There really is no set mathematical formula for rules on how many times a keyword can appear. Just remember that 7 percent keyword density is considered high and that overuse known as “keyword stuffing” can be penalized.
6. What type of linking is important for SEO?
Links can either be outbound (to outside websites), inbound (from outside websites) and internal (within the same website). Google is most concerned with inbound links from authoritative websites while internal links can be viewed by search engines as helpful to users.
7. Is there a limit to number of links on a web page?
There’s no official limit to the number of links on a page, but excessive linking can draw penalties if the links appear to be spammy and the page doesn’t contain much original content.
8. What are web crawlers?
Web crawlers are search engine robots that read and index your website content, although not all content that is crawled is indexed.
9. Can SEO be understood without knowing any code?
Knowing how to read or write HTML or any other code is not necessary for learning or implementing SEO. Certain HTML knowledge is helpful in developing SEO strategies.
10. What is the purpose of alt text for images?
The alt text can give search engines information on what images are about, since search engines index text, not images. Another reason it’s useful is if an image won’t load people can still read the alt text to learn what the image is about.
11. Is a sitemap necessary for a website?
Not all websites have sitemaps, but Google favors those that do. A sitemap is an index of your entire website and helps search engines understand your site’s structure and content.
12. How long does it take for SEO to generate results?
SEO is a gradual process that can take several months. There really are no magic tricks to help speed up its effects since Google does not publicly reveal all the factors that determine its search rankings. Deep sites with hundreds of quality pages will likely get better results.
