While running your business website, chances are you have come across the term SEO before, and while this is predominately used throughout the Internet, without a clean explanation of what is SEO an what SEO is able to do, it just looks like another combination of letters. However, SEO, short for Search Engine Optimization, is very important in the overall quality of your website and how high you appear in search engines. The higher your website appears in search engines the more clicks you receive. In return, the more clicks you receive on the website your more sales you are likely to make, all of which helps you build a stronger, more vibrant company, capable of expanding and reaching out to new clients and customers, all because you are much more visible on search engine results.
SEO is a formula for improving your website and reaching new clients. There are so many different little areas that are going to help improve or even harm your search result standings, and with Google continually changing the algorithm it uses to evaluate and rank websites, it is almost impossible to know exactly what Google wants and the formula it uses. However, there are several different elements that, regardless of what Google does with its search algorithm, are always going to be part of SEO and help your website improve the number of visitors it receives.
For starters, Keywords have always and must likely will always be the most important variable when it comes to your SEO. When you ask what is SEO, most professional advertisers are going to point out the need to have exceptional keywords, otherwise your website is likely to suffer and dwindle down the possible search results. For starters, the most common problems associated with SEO are individuals who use generic terms. The more generic the term, the more search results are likely to appear. If you sell antique, metal car toys, if your keywords are just “Cars” and “Toys,” there are going to be hundreds of thousands, if not millions of possible results associated with the keywords, and chances are, your website is not going to land on the top page. However, if you use “antique metal toy cars” as your keywords, it is going to help skim off all the other websites not associated with your particular product. This way, individuals who are looking for your product specifically are more likely to find it and your website receives a greater probability of landing on the top of the search results.
Back Links are links placed on other websites that lead directly to your site. Generally, search engines see websites with more back links are more valuable, due to the number of outside sources it uses. Social media integration helps with this, and it also helps direct traffic to your website through social media accounts. Additionally, meta tags are placed into the coding of your website, so having a professional website developer can increase your SEO.
