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Search engine optimization is very important when it comes to your business. There really is nothing else that can help boost your performance online like quality SEO, yet many individuals still make the mistake of attempting to increase their optimization on their own without the advice or guidance of a professionals in the business. There are many different ins and outs associated with improving search engine rankings that it just isn’t possible to do this without extensive knowledge and experience.
1. No Defined Site Goals
Did you simply throw together a website simply to say you have a website? It is good to have a website, but unless you have particular goals, how will you know you are actually performing well? You need to define your goals for your website and find ways to reach these goals. Without these goals, it simply is not possible to do this on your own. If you don’t know what sort of goals to set for yourself or where to go, it is time to bring in SEO professionals.
2. You Don’t Know How to Track Leads from Your Website
Your website is all about creating leads for your business. If you are not tracking how well your website is doing, you don’t know if your website is working. These SEO tips are about knowing how well your website is performing and to give necessary credit where credit is do.
3. Posting of Similar Content
Chances are your website is going to have multiple pages attached to it. If, however, you are using similar content on each page, just because it is easier, you actually are going to end up hindering your search engine optimization and reduce your chances of improved search engine results.
4. Using Similar Keywords
Yes, keywords are important, but they can also be a death sentence to your search ranking if you don’t know how to use them. Using the same keywords over and over with different pages will reduce your search ranking and you will lose traffic in the end.
5. Where do Back Links Go? Do You Know?
Chances are, you have back links associated with your website. These are links directing individuals to your page from other websites. While back links help to a degree, you need to know where they are coming from. If they are broken you are losing more traffic, and you could be losing out on valuable leads.
6. You Have No Google+ Local Presence
If you have a brick and mortar store, you need to be part of Google+ Local. This helps connect local businesses and search engines together. Without this, you are missing out significantly on possible traffic and leads.
7. Are You Optimized for Mobile Devices?
Your website needs to be able to reach mobile users. If it can’t, you are going to struggle. Most of your possible leads could be on a mobile device, and if you are not well structured for their mobile needs you will lose them as potential leads.
8. Title Tags
Title tags are going to help with the keywords on your website, unless you have over used the keyword throughout the website. Knowing how to draw the fine line between the two is important and is where SEO professionals can come and help.
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