Why Blog Titles Matter
Using search terms in your title is one of the top things to remember when writing an SEO-friendly blog. Google first indexes titles, which is why your title of the blog is the most important part of the web page. It’s to your advantage as a blogger to use the most important keyword first in the title since the chances are slim that more than one keyword in the title will have the effect of multiple search rankings.
Keep Site Structure Simple
Using popular CMS platforms such as WordPress or Blogger gives you built-in SEO tools from the start. Trying to use complex proprietary solutions may not be the best strategy from an SEO perspective. A blog can include multimedia but should also stay within the realm that it’s about specific content and not so much elaborate tech or design. Search engines are definitely more friendly to simple-coded blogs that offer valuable information. It’s best to have your own domain for a blog, which gives it even more authority in search engines.
Link to Previous Posts
To get followers more involved with your blog series, use links to earlier blog posts. By referencing as many interesting topics as possible within your niche, you will create a catalogue of blogs that will interest researchers of your niche. Search engines consider links to blogs to be important. But it’s also a good idea not to overdo it with links, which can be considered link spam. Avoid linking to other websites for the sake of trying to impress search engines. Only link to credible sites that complement your content, since search engines can penalize sites for excessive linking to irrelevant sites.
Fix Broken Links
Broken links can be fixed with Google Webmaster Tools. It’s important to monitor your site so that all your links are live. Forgetting about links and letting them become outdated can lead to SEO trouble. It’s a good idea to review early blogs and test links. By focusing on quality links to other sites and avoiding random links, you will likely not have to deal much with sites going out of business.
Use Tags Appropriately
Blogging platforms usually let you summarize your posts with tags, which help search engines categorize blogs. Tags are the same concept as keywords, which are words that describe your web content. Sticking with relevant tags avoids getting penalized by search engines, which eliminate sites that try to gain unfair advantages through misuse of tags. Both tags and keywords should be based on user intent.
Offer Share Buttons
Share buttons make it easy for followers to share you content on social networks such as Facebook. The share button serves as a reminder to people that if they like the content they can share with others online. The more people share your content, the more exposure it gets, which can affect search rankings and traffic.
Improve Loading Speed
You should test the speed of your web pages with a free tool such as PageScoring.com. Use the free report to determine what you need to do to speed up loading time, which is a factor in building followers.
